Apples biggest problem now is the change in customer base that has happened over the last 4/5 of years. In order to grow, they began appealing to norms not tech savvy people. We have Steve to thank for that. This has meant a ballooning and confused product line, just look at the watches! Apple is at it’s best when it is focussed. I look forward to the inevitable downfall of Apple. I say that as a big fan. It has to happen, why do people assume Apple can do what no company has ever done, stay at the top of it’s game forever?